• Tech Tuesday: A New LaunchPad for Your Pocket

    When A Pocket Guide to Public Speaking came out in its 6th edition last fall, its LaunchPad got so much more than just a refresh. It’s a totally revamped experience for your students! Let’s check out all o...
    Heather Halter
    last modified by Heather Halter
  • Tech Tuesday: LaunchPad gets even more Interpersonal

    With a new co-author, a new chapter on Gender Communication, new Making Relationship Choices case studies, and new Video Assessment tools, Reflect and Relate, along with its corresponding LaunchPad, offers more interp...
    Heather Halter
    last modified by Heather Halter
  • The Three C's of Fake News

    As insults go, “fake news” has not yet reached the point of vacuity of, say, “your mother wears army boots.” Because of its excessive and less-than-strategic usage, it is edging into clich&eacu...
    Ernest Wiggins
    last modified by Ernest Wiggins
  • Tech Tuesday: Dive into Digital with Personality

    Macmillan’s first edition public speaking text, Speech Craft, has a personality of its own. Fittingly, its corresponding LaunchPad reflects that personality, as the book’s author, Joshua Gunn helped develo...
    Heather Halter
    last modified by Heather Halter
  • Tech Tuesdays: Video Assessment Program

    Video is a crucial feature across all Communication courses, and Macmillan wants to make it easy to implement, effective for students, and, hopefully, fun to use as an instructor!   The Video Assessment Program ...
    Heather Halter
    last modified by Heather Halter
  • Advertisers take refreshing approach to sexuality and gender in campaigns

    By Ernest L. Wiggins   Though a journalist by trade, I developed an abiding interest in persuasive communication during graduate school.  I have formally studied the intersection of media messages, group ide...
    Ernest Wiggins
    last modified by Ernest Wiggins
  • Webinar: LaunchPad for A Speaker's Guidebook

    Open video

    Sonya Tiratsuyan
    last modified by Sonya Tiratsuyan
  • New Features & Digital Updates in LaunchPad: Media & Culture, 11th Edition

    Open video

    Sonya Tiratsuyan
    last modified by Sonya Tiratsuyan
  • Video Assessment

    Open video

    Sonya Tiratsuyan
    created by Sonya Tiratsuyan
  • Media & Culture 11e Digital Update #2, Summer 2018

    Amy Haines
    last modified by Amy Haines
  • Media & Culture 11e Digital Update #1, Winter 2018

    Amy Haines
    last modified by Amy Haines
  • The End of the Summer of Media Merger Mania

    The summer of 2018 has been a momentous one for media merger mania. Although this sounds like a topic for a high-level economics course, the approved and proposed media mergers involve a number of name-brand companies...
    Christopher Martin
    last modified by Christopher Martin
  • Teaching Tip: Turn Your Classroom Into a Newsroom

    In my journalism classes, I used to teach using the building-block method. I would set up my class in chunks: present the material, assign a story, require follow up reports and peer reviews, and have students turn in...
    Marti Harvey
    last modified by Marti Harvey
  • Teaching writing with group work

    USING GROUPS TO TEACH WRITING Some see writing as a solitary process. Some teach it as a solitary process. However, teaching writing as a group activity lets students explore how others approach learning the craft, a...
    Marti Harvey
    last modified by Marti Harvey
  • Class Activity: Social Advocacy Exercises

    Goal: To get students thinking about ways in which they can advocate for social change. Examples include crafting social media campaigns, researching non-profits and causes, and crafting persuasive messages.   1...
    Melanie McFadyen
    last modified by Melanie McFadyen
  • Video Assessment

    Open video

    Sonya Tiratsuyan
    created by Sonya Tiratsuyan
  • A Speaker's Guidebook, 7e: Complete Video Collection

    Sonya Tiratsuyan
    last modified by Sonya Tiratsuyan
  • The Black Mirror Effect

    It is 11pm on a Tuesday night. Tomorrow morning is the big presentation you have been preparing weeks for and you make moves for an early bedtime. You set the alarm on your phone and plop right into bed. The room is n...
    Alyssa Del-Valle
    last modified by Alyssa Del-Valle
  • Coco, Olaf, and Disney's Attempts at Representation

    The new Disney/Pixar film Coco has topped the box office for three weekends in a row, and is well on its way toward passing Justice League and becoming the biggest hit movie to come out during the mid-November-to-mid-...
    Jesse Hassenger
    last modified by Jesse Hassenger
  • Class Activity: Find the Fallacy

    Goal: Although many people would find the observation fallacious, most of us are guilty of fallacious reasoning. Because we tend to think “enthymematically”—that is, with skips and leaps instead...
    Melanie McFadyen
    last modified by Melanie McFadyen