• Into the Conversation: Perception Matters

    About three years ago, my former institution was considering a book adoption of a standardized introductory human communication textbook. This practice is fairly standard with textbook publishers across the country&md...
    S. Lizabeth Martin
    last modified by S. Lizabeth Martin
  • A New Video Resource to Help Students Understand Copyright

    "To take from an artist is to take greatness from this world."   So says Matthew Cuban in the following video from a group of Los Angeles street poets about copyright and its importance to creativity and innovat...
    Ruth Vitale
    last modified by Ruth Vitale
  • Tech Tuesday: A New LaunchPad for Your Pocket

    When A Pocket Guide to Public Speaking came out in its 6th edition last fall, its LaunchPad got so much more than just a refresh. It’s a totally revamped experience for your students! Let’s check out all o...
    Heather Halter
    last modified by Heather Halter
  • Tech Tuesday: LaunchPad gets even more Interpersonal

    With a new co-author, a new chapter on Gender Communication, new Making Relationship Choices case studies, and new Video Assessment tools, Reflect and Relate, along with its corresponding LaunchPad, offers more interp...
    Heather Halter
    last modified by Heather Halter
  • The Three C's of Fake News

    As insults go, “fake news” has not yet reached the point of vacuity of, say, “your mother wears army boots.” Because of its excessive and less-than-strategic usage, it is edging into clich&eacu...
    Ernest Wiggins
    last modified by Ernest Wiggins
  • Tech Tuesday: Dive into Digital with Personality

    Macmillan’s first edition public speaking text, Speech Craft, has a personality of its own. Fittingly, its corresponding LaunchPad reflects that personality, as the book’s author, Joshua Gunn helped develo...
    Heather Halter
    last modified by Heather Halter
  • Using Love Languages to Communicate Effectively

    What's Your Love Language?   Have you ever received a gift from a friend or romantic partner, only to wish you could spend more time with them instead? Have you ever given someone a hug only to find that phy...
    Melanie McFadyen
    last modified by Melanie McFadyen
  • Wordiness - Know What I'm Sayin'?

      That ubiquitous rhetorical query “know what I’m sayin’”? – which actually shifts the real work of comprehension from the speaker to the listener – has become a motto for too ...
    Ernest Wiggins
    last modified by Ernest Wiggins
  • Tech Tuesdays: Video Assessment Program

    Video is a crucial feature across all Communication courses, and Macmillan wants to make it easy to implement, effective for students, and, hopefully, fun to use as an instructor!   The Video Assessment Program ...
    Heather Halter
    last modified by Heather Halter
  • Advertisers take refreshing approach to sexuality and gender in campaigns

    By Ernest L. Wiggins   Though a journalist by trade, I developed an abiding interest in persuasive communication during graduate school.  I have formally studied the intersection of media messages, group ide...
    Ernest Wiggins
    last modified by Ernest Wiggins
  • A Back-to-School GIFT

    Congratulations on the new academic year! We hope your students are off to a grand start and are well on their way to a successful fall semester. Time flies, and it is surprising that we are already a month into the s...
    Erika Gutierrez
    last modified by Erika Gutierrez
  • The End of the Summer of Media Merger Mania

    The summer of 2018 has been a momentous one for media merger mania. Although this sounds like a topic for a high-level economics course, the approved and proposed media mergers involve a number of name-brand companies...
    Christopher Martin
    last modified by Christopher Martin
  • Back-to-School Tips 2018: Trigger Scripts

    Dr. Ortiz is an author of Choices and Connections, and has taught for over 30 years, beginning in 1983 at Clovis Community College (NM). He joined the Scottsdale Community College faculty in 1989, ...
    Joseph Ortiz
    last modified by Joseph Ortiz
  • Welcome Back!

    While it may be too early to start eating pumpkin-shaped candies or drinking pumpkin-spiced lattes, the inevitable truth is that summer is once again ending. Of course, that's exciting in itself, as it means fall is o...
    Melanie McFadyen
    last modified by Melanie McFadyen
  • Teaching Tip: Turn Your Classroom Into a Newsroom

    In my journalism classes, I used to teach using the building-block method. I would set up my class in chunks: present the material, assign a story, require follow up reports and peer reviews, and have students turn in...
    Marti Harvey
    last modified by Marti Harvey
  • Teaching writing with group work

    USING GROUPS TO TEACH WRITING Some see writing as a solitary process. Some teach it as a solitary process. However, teaching writing as a group activity lets students explore how others approach learning the craft, a...
    Marti Harvey
    last modified by Marti Harvey
  • Nonverbal Techniques to Increase Your Confidence

    The idea that nonverbal signals can be used strategically to influence an outcome or reveal unspoken information about others has captured the minds of researchers and the general public alike. This fascination with n...
    Madeleine Tolk
    last modified by Madeleine Tolk
  • Planting Seeds by being Positively Influential

    Let’s talk persuasion. In my days as a campus recruiter, I was often called upon to meet with prospective student athletes (and their families) to give them helpful information about the university admissions p...
    Jennifer Mullen
    last modified by Jennifer Mullen
  • Teamwork and the Power of Observation

    We’ve all worked on a team at some point, but have you ever been told you would be on a team and cringed at the thought because of a previous bad experience? As we have more opportunities to work with teams,...
    Jennifer Mullen
    last modified by Jennifer Mullen
  • Choices and Communication: Advice from an Economist

    Last month, Macmillan Learning welcomed to our New York office economist and author Betsey Stevenson to discuss choices, communication, and her time working as the chief economist of the U.S. Department of Labor from ...
    Melanie McFadyen
    last modified by Melanie McFadyen