• Advertisers take refreshing approach to sexuality and gender in campaigns

    By Ernest L. Wiggins   Though a journalist by trade, I developed an abiding interest in persuasive communication during graduate school.  I have formally studied the intersection of media messages, group ide...
    Ernest Wiggins
    last modified by Ernest Wiggins
  • Webinar: LaunchPad for A Speaker's Guidebook

    Open video

    Sonya Tiratsuyan
    last modified by Sonya Tiratsuyan
  • Go React: Video Assessment in LaunchPad | Macmillan Mobile Video App Demo

    Are you ready to save time and provide more effective grading and feedback for your communication students? Heather Halter, a former public speaking instructor who supports and consults with communication professors t...
    Sonya Tiratsuyan
    created by Sonya Tiratsuyan
  • New Features & Digital Updates in LaunchPad: Media & Culture, 11th Edition

    Open video

    Sonya Tiratsuyan
    last modified by Sonya Tiratsuyan
  • Video Assessment

    Open video

    Sonya Tiratsuyan
    created by Sonya Tiratsuyan
  • Media & Culture 11e Digital Update #2, Summer 2018

    Amy Haines
    last modified by Amy Haines
  • Media & Culture 11e Digital Update #1, Winter 2018

    Amy Haines
    last modified by Amy Haines
  • A Back-to-School GIFT

    Congratulations on the new academic year! We hope your students are off to a grand start and are well on their way to a successful fall semester. Time flies, and it is surprising that we are already a month into the s...
    Erika Gutierrez
    last modified by Erika Gutierrez
  • Class Activity: It's Not What You Say, It's How You Say It

    Objective: To examine the role of vocalics in shaping meanings.   Directions: Working in pairs or small groups, have students take turns saying the messages below out loud as they attempt to convey one of the fi...
    Melanie McFadyen
    last modified by Melanie McFadyen
  • The End of the Summer of Media Merger Mania

    The summer of 2018 has been a momentous one for media merger mania. Although this sounds like a topic for a high-level economics course, the approved and proposed media mergers involve a number of name-brand companies...
    Christopher Martin
    last modified by Christopher Martin
  • NCA Learning Outcomes Correlation for Speech Craft

    This document aligns content in Speech Craft with the 2018 learning outcomes for Communication published by the National Communication Association (www.natcom.org/LOC).
    Amy Haines
    last modified by Amy Haines
  • Back-to-School Tips 2018: Trigger Scripts

    Dr. Ortiz is an author of Choices and Connections, and has taught for over 30 years, beginning in 1983 at Clovis Community College (NM). He joined the Scottsdale Community College faculty in 1989, ...
    Joseph Ortiz
    last modified by Joseph Ortiz
  • Meet the author of Speech Craft, Joshua Gunn!

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    Amy Haines
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  • Welcome Back!

    While it may be too early to start eating pumpkin-shaped candies or drinking pumpkin-spiced lattes, the inevitable truth is that summer is once again ending. Of course, that's exciting in itself, as it means fall is o...
    Melanie McFadyen
    last modified by Melanie McFadyen
  • Teaching Tip: Turn Your Classroom Into a Newsroom

    In my journalism classes, I used to teach using the building-block method. I would set up my class in chunks: present the material, assign a story, require follow up reports and peer reviews, and have students turn in...
    Marti Harvey
    last modified by Marti Harvey
  • Teaching writing with group work

    USING GROUPS TO TEACH WRITING Some see writing as a solitary process. Some teach it as a solitary process. However, teaching writing as a group activity lets students explore how others approach learning the craft, a...
    Marti Harvey
    last modified by Marti Harvey
  • GIFTS Course Index

    Melanie McFadyen
    last modified by Melanie McFadyen
  • GIFTS Subject Index

    Melanie McFadyen
    last modified by Melanie McFadyen
  • GIFTS Part 10 Health Communication

    Melanie McFadyen
    last modified by Melanie McFadyen
  • GIFTS Part 9 Research Methods

    Melanie McFadyen
    last modified by Melanie McFadyen