Alex Tabarrok

The Value of Google Search

Blog Post created by Alex Tabarrok on Dec 11, 2015

Originally posted on November 7, 2013.


In this short talk Google’s chief economist, Hal Varian, does some back of the envelope calculations of the value of Google search. Varian touches on auctions, the MR=MC condition, and consumer surplus calculations, all at a low-tech level suitable for advanced principles or intermediate micro students.