Originally posted on March 22, 2011.
With streams and rivers drying up because of over-usage, Rob Harmon has implemented a market mechanism to bring back the water. Farmers and beer companies find their fates intertwined in the intriguing century-old tale of Prickly Pear Creek.
Inevitably, students’ ears will perk up at the mention of beer and brewers…
Check out the video below for a great application of the importance of markets aligning self-interest with social interest.
Thanks to Chuck Sicotte for the pointer.