Why did the economics instructor join the Tortured Poet's Department? She wanted to put the "verse" in "diverse portfolio"  Catch up on your #Swiftienomics with Macmillan Learning Principles of Economics authors Paul Krugman & Ryan Herzog in celebration of her newest album drop. ... View more

Alex Tabarrok on teaching the Solow Model in Principles… The Solow Model is a very important model for understanding economic growth. But students in introductory economics courses often miss out on this vital theory, leading to significant gaps in their grasp of economic growth. In this session, Alex Tabarrok will discuss how to incorporate the Solow Model into principles classes, a method also reflected in his textbook "Modern Principles of Macroeconomics," co-authored with Tyler Cowen. The Solow model can be made accessible to principles students and fun to teach by focusing on the key ideas. Attendees will learn strategies for effectively conveying the Solow Model to introductory students, ensuring a deeper and more relevant understanding of the dynamics of economic growth.   WATCH SESSION NOW! ... View more

Justin Wolfers & Kevin Milligan: Modern approaches to Business Cycles In this session Wolfers and Milligan will discuss how the macroeconomic model that we inherited from the 1960s no longer works for today's economy or today's students. They will then introduce two modern approaches. The first is to switch the standard model with a method of teaching AD-AS that both reflects the modern economy and links with modern macroeconomics. WATCH SESSION NOW! ... View more

An exclusive article by Paul Krugman Last semester we showed all we can learn about economics from the Eras Tour and its impact on local economies. Taylor Swift's influence doesn't stop with her tour-- the superstar is now having a positive economic impact on the NFL, as this season has benefited from its own Taylor-made love story.  How has Swift’s love for her player impacted the game? Macmillan Learning author Paul Krugman now delves into "Taylor effect" on the NFL to show how Swifties have affected viewership, ticket prices, apparel, and more. The NFL and Taylor Swift: A Love Story Last month, TIME magazine named Taylor Swift its Person of the Year. Whatever you think of that choice, there’s no question that Swift, who has been playing to huge audiences worldwide, is a major cultural phenomenon. She’s also a major economic phenomenon: Not only are her concerts “raking in dollars” directly, they also have visible effects on local economies, as fans flocking to her events spend money on hotel rooms, restaurants and more. And now, Swift even seems to be having a positive impact on the business of professional football, which is seeing increased public interest and viewership thanks to her romance with her “lover” Travis Kelce, a tight end for Kansas City Chiefs. Why should economics students care about Swiftienomics and its impact on the NFL? Even if you aren’t a Swiftie, it’s interesting to examine how a single game attendee has had so much economic impact on the NFL, which is already in its own right a titan in the world of sports. The NFL kicked off its 2023-2024 season without Taylor Swift and her loyal Swifties. Unknown to nearly every NFL owner, player, and fan, they were about to be handed a "Taylor'' made love story. On his popular podcast New Heights, Travis Kelce revealed his botched attempt to slip Swift his phone number on a friendship bracelet while attending her July concert at Arrowhead Stadium, the home of the Chiefs. Kelce was not the lucky one—or so it seemed. Two months later, with rumors flying, Kelce revealed on The Pat McAfee Show, "I threw the ball in her court. I told her, I've seen you rock the stage in Arrowhead; you might have to come see me rock the stage in Arrowhead." Three days later, it appeared that Kelce’s wildest dreams had come true as Swift was spotted in the stands at Arrowhead, alongside Travis's mom. The September 23 game against the Bears was the most-watched game of the week, according to Nielsen Media Research, nearly 24.3 million viewers tuned in, and it was the most-watched event among three key female age groups: 12-17, 18-34, and 18-49. The NFL was flooded with a new following, as Swifties from all over the world started tuning in to see what their icon was wearing, eating, and who she was sitting with in the stands. The following week, Sunday Night Football showcased Taylor Swift, with the Chiefs playing the New York Jets as a secondary act. More than 27 million people watched the October 1 game, up from 22 million viewers over the same weekend the previous year. It's safe to say, more than 5 million people tuned in, not to watch football or hear Taylor sing, but for the possibility of spotting Swift. The "Taylor Effect" was also seen at the stadium. Fans flooded secondary ticket markets, after it was confirmed she would be attending, ticket prices surged 50%. Swifties showed up to the game wearing their friendship bracelets and their Eras Tour shirts-- the football game was only the setting to get a glimpse of the superstar.  Thanks to Swift, the NFL is having a banner year. But Swiftienomics isn’t just benefiting the NFL. Following Swift's appearance at Arrowhead Stadium, Fanatics, the NFL's official e-commerce partner, reported a 400% increase in sales, with new fans buying Kelce's jersey or other Chiefs apparel. Swift has made a habit of showcasing her style in the stands; at recent games, she was spotted sporting vintage apparel or clothing from WEAR by sports reporter Erin Andrews, a trendy women's fan apparel brand. Thanks to Swift, demand for vintage NFL apparel is surging, and many Kansas City items by WEAR are sold out. As Andrews noted in People Magazine, “[Women are] like ‘Well, if Taylor Swift is going to wear it, I’m going to wear it!’” Even New Balance sales increased after Swift wore a pair of 550s to the September 23 game-- in the Chiefs colors, of course.  Travis and his brother Jason's podcast New Heights found a new audience: Swifties hoping to catch the latest news on the budding relationship. By October 2023, the podcast hit #1 on Spotify, overtaking the Joe Rogan Experience. The podcast added more than one million listeners after Swift appeared alongside Donna Kelce, Travis's mother, at her first Chiefs game. In September, Amazon released the documentary Kelce, mostly featuring Jason Kelce, quickly rising to be its most watched documentary. But not every NFL fan is happy with the Swiftmania. Many long-time, die-hard football fans want to see less Swift and more football. Shaking it off, Taylor replied, "I’m there to support Travis. I have no awareness of if I’m being shown too much and pissing off a few dads, Brads, and Chads.”  Interested in using this article in class? Log into Achieve for Krugman/Wells Economics and you’ll find the article in assignable form alongside presentation slides and assessment questions! If you don’t have an Achieve account you can request access at that link. ... View more

Justin Wolfers: Assigning Homework in a World with ChatGPT Justin Wolfers has been researching ways to use existing resources and new strategies to safeguard the integrity of assessment. In this webinar, he will share his initial discoveries and discuss what the future of assessment might become. WATCH SESSION NOW! ... View more

Q&A with Paul Krugman In this session, Paul Krugman will take questions from Ryan Herzog and Aisling Winston on the economic impact of AI and what it might mean for college graduates. Some early indications suggest that it will have a leveling effect — narrowing differences between star performers and the rest. On the other hand, there is some reason to believe it might reduce the demand for college graduates in general. Participants can submit questions beforehand and there will be a live Q&A included. WATCH SESSION NOW!   Register for Other EconEd Sessions! ... View more

AI’s Potential Impact on Labor Markets Betsey Stevenson brings her significant labor market expertise to the table in this session where she will discuss the elephant in the room - what is going to be the impact on labor markets from this technology? The talk will be followed by a live Q&A, so please consider questions you would like to ask Betsey beforehand. WATCH SESSION NOW!   Register for Other EconEd Sessions! ... View more

The Changing State of AI with Tyler Cowen Tyler Cowen has been immersed in the world of AI and has been a regular media go-to for all things AI. Articles he's written on the topic include opinion pieces such as "AI Experts Aren’t Always Right About AI" and "Could AI Help Us Humans Trust Each Other More?" for Bloomberg. In this webinar, he discusses where AI may take us in the near/long term and its overall economic impact. WATCH SESSION NOW!   Register for Other EconEd Sessions! ... View more

Teaching 2 Year and 4 Year Students Teaching 2-year vs 4-year students: what works, how are they the same, how are they different? Eric and Erika have extensive experience teaching students Principles of Economics at both 2-year and 4-year institutions. In this webinar, they will share their top takeaways and best practices for each demographic. Join us to learn what works across these populations and what can be better customized to meet student needs. WATCH SESSION NOW!   Access other EconEd Sessions! ... View more

Q&A with Paul Krugman What economic trends are we expecting to see in 2023? Get the latest insights during our Q&A hosted by Ryan Herzog and Kaline Staub, featuring renowned economist, Paul Krugman. Topics covered will include inflation as well as pertinent current economic issues. Attendees will be provided a way to submit questions beforehand so be on the lookout for that invitation. If time permits, we will open a live Q&A toward the end of the session. WATCH SESSION NOW!   REGISTER FOR FUTURE ECONED 2023 SESSIONS! ... View more

Teaching Business Cycles - A Modern Approach The macroeconomic model that we inherited from the 1960s no longer works for today's economy or today's students. In this talk, Professor Wolfers will introduce two modern approaches. The first is to switch the standard model with a method of teaching AD-AS that both reflects the modern economy and links with modern macroeconomics. The second approach replaces the AD-AS model by emphasizing the method that modern macroeconomists take, focusing on an IS-MP analysis (an updated version of IS-LM), which connects to the Phillips Curve. The key, Wolfers argues, is to provide an authentic account of the modern macroeconomy that reflects ongoing policy discussions, media debates, and higher-level classes.. WATCH SESSION NOW!   REGISTER FOR FUTURE ECONED 2023 SESSIONS! ... View more

Building a Solid Foundation for Principles of Economics Students Supply, demand, and equilibrium are the most fundamental concepts in economics. However, most modern textbooks devote only a single chapter to this. The result is teachers either spend much more time on these topics than the text would indicate or they end up building understanding on a weak foundation. In this webinar, Professor Stevenson will uncover why her co-authored textbook uniquely spends three chapters building an essential foundation to get all students more confident and interested in studying economics. WATCH SESSION NOW!   REGISTER FOR FUTURE ECONED 2023 SESSIONS! ... View more

Are you building a Quality Matters course? Eric Chiang gives a wonderful how to replete with best practices and valuable advice. A must watch for anybody pursuing this certification. To see Eric’s entire talk visit our EconEd Resources Page: https://go.macmillanlearning.com/Resources-2022-EconEd.html ... View more

How do you teach undergrads business cycles? Justin Wolfers asks some core questions about how professors approach this topic. To see Justin’s entire talk visit our EconEd Resources Page: https://go.macmillanlearning.com/Resources-2022-EconEd.html ... View more