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Jimisha Relerford is a Master Instructor in the Department of English at Howard University. She serves as director of The Writing Center and is currently a student in the PhD program. Her research interests include early 20th-century African American literature, archival studies, and composition pedagogy. 


Earlier this month, The Chronicle of Higher Education published “What’s Wrong With Writing Centers,” a profile of the work of Lori Salem, director of the the Writing Center and Student Success Center at Temple University. The profile focused on findings presented in Salem’s Spring/Summer 2016 article in The Writing Center Journal, “Decisions...Decisions: Who Chooses to Use the Writing Center,” for which she received the 2017 International Writing Centers Association Outstanding Article Award. Salem’s article draws on quantitative research conducted at Temple to implore writing center scholars and administrators to reconsider some of our “best practices”: our use of nondirective feedback in student tutorial sessions, our focus on “higher order” concerns before “lower order” concerns, our insistence upon not proofreading student writing, and our casting of tutors as peers rather than experts. Such pedagogical orthodoxies, Salem argues, are geared toward privileged students and ineffectively meet the needs of the students who visit writing centers most often: women, minorities, and second-language learners.


Reading Salem’s article was a shock to my system. As the newly-appointed director of Howard University’s Writing Center, I’ve spent the past year implementing and strengthening many of the policies that Salem now calls into question! However, Salem’s voice is one of many calling for practical and pedagogical changes in writing centers, and, based on her research, it is reasonable to assume that some of those changes may be beneficial for writing centers at HBCUs. But which ones, exactly? Which pedagogical practices are most effective for the unique student populations that HBCU writing centers serve?


Answering this question requires that HBCUs take a step back and evaluate our own writing center programs. What students regularly visit our centers? What motivates those students to seek tutoring? How are we developing our pedagogies to target those students? How are we training our tutors to best meet their needs? These are the types of questions that I hope will be explored at this year’s Symposium on Teaching Writing at HBCUs entitled “Remembering Our Past, Re-enVisioning Our Future.” The symposium offers an ideal opportunity to reflect on the progress and potential of the work we do in HBCU writing centers. Let us take advantage of this opportunity to learn from each other, to re-visit our own writing center “best practices,” to make plans for our own research, to ensure that our voices are part of the broader discussion.

Today's blogger is Jeff Ousborne, author of Writing Music: A Bedford Spotlight Reader.


All the essays in Writing Music model thoughtful and perceptive writing in a range of genres, from blog posts to scholarly articles. Students can read and adapt practical strategies for, say, moving from a general claim to a supporting example or using a paragraph to address an opposing point of view. That modeling process works at a deeper level, too: it means seeing writing not merely as an academic performance, but as a way of pursuing curiosity, answering questions, and correcting misunderstandings.


So how do we get students to identify with the curiosity and engagement of these writers? I have had success using a vintage technique: questioning. Every selection in the book lends itself to this approach (even the ancient excerpt from Aristotle). But let’s focus on a specific example.


Case Study

I’ve taught Will Wilkinson’s “Country Music, Openness to Experience, and the Psychology of Culture War” (page 105) several times now.  In a class comprised of many international students, but only a few dedicated fans of contemporary country, you’d think the topic would be a tough sell. But with a multimedia approach (I show music videos of the songs that Wilkinson discusses), students quickly apprehend the signals, symbols, and themes that he identifies in his argument.  The images also get students thinking about the writer’s wider claims: that a musical genre can mirror and express an ideology, and that a type of music can coordinate its fans as a community with shared values.


Several students were able to apply those insights to other genres, ideologies, and communities, which helped them place their own musical preferences in a broader context. For those students, one key to moving from Wilkinson’s text to their own writing was the low-tech process of asking the right questions about their topics. So in a class discussion, we essentially reverse engineered Wilkinson’s essay by identifying root questions that he attempts to answer. I put a few question prompts on the whiteboard; together, we worked through the answers. Here are just a few of them, with the brief explanations that Wilkinson’s essay provides:


  • What interests me about this topic?

While listening to a country song, the writer wonders whether its sentimentality is connected to the ideology of the genre, the psychology of country’s conservative fans, and the “stakes of the ‘culture wars.’” 

  • What do I know about this topic? What don’t I know, but want to discover?

What the writer knows: Contemporary music focuses on a limited number of subjects and themes; it seems to have a conservative ideology and represent a “side” in the “culture wars.”

What the writer doesn’t know, but tries to discover:  He does not know how, specifically, a preference for country music is related to cognition, personality types, openness to experience, conscientiousness, and social psychology.  

  • What are specific examples of this topic?

            The song that inspires the writer’s inquiry is “One Boy, One Girl” by Collin Raye:


In the original version of the essay, Wilkinson includes other examples, as well:

            “Small Town USA” by Justin Moore


                  “The Good Stuff” by Kenny Chesney

            These examples reinforce Wilkinson’s premise that country music has a worldview.

  • How is this topic misunderstood? What needs to be clarified?

Different views of country music reflect not differences in superficial “taste,” but more fundamental differences in psychology, ideology, and moral intuitions. Those with “high openness” personalities may find country music boring and nostalgic, but its fans understand that the genre celebrates traditions charged with transcendent meaning: “the  baseline emotional tone of a recognizably decent life.”

  • How has my attitude about this topic changed over time?

The writer comes to understand that country music works, in part, “to reinforce . . . the idea that life's most powerful, meaningful emotional experiences are precisely those to which conservative personalities living conventional lives are most likely to have access. And it functions as a device to coordinate members of conservative-minded communities    on the incomparable emotional weight of traditional milestone experiences.” That is, the writer moves from curiosity and intuition into a more precise, supportable, and debatable understanding of country music.  

 Again, these are just some of the questions that you can use (for more, see “Asking the Right Questions” section in this book’s “Preface for Students” (pages 2-6) or Critical Reading and Writing: A Bedford Spotlight Rhetoric (page 22)).


These questions encourage students to look for gaps, paradoxes, changes in attitudes over time, and other sources of tension and conflict. The question about specific examples also requires them to begin assembling specific evidence to support their claims. So after dismantling an essay from Writing Music by questioning it, ask your students to interrogate their own prospective topics in the same way. If they can come up with preliminary questions and speculative answers (or ideas for pursuing those answers), they have made significant progress in the writing process.

null by Beryl Chan on Flickr, used under public domainIn the workplace, employees write trip reports to document what happened during a business trip. Some companies use those reports to show how the goals for the trip were met. Others use them to share what happened with the rest of the organization. I use a Trip Report assignment in my Business Writing and in my Technical Writing classes, and it can be adapted into a website analysis assignment for a first-year composition or digital literacy course.

The trick to transforming the assignment is to rethink the idea of trips, making the excursion the writer takes into a visit to an online site, rather than a geographical destination or event. With those changes, the rest of the assignment needs only some minor phrasing adjustments.

The Assignment

This assignment is modeled on trip reports, which are used in the workplace to tell coworkers what happened or was achieved on a business trip. For this assignment, you will choose a website that you will share with everyone in the class and then report on your visit to that site by writing an online trip report.

You’ll begin the activity by deciding on a website and choosing a specific reason(s) to visit it. Think of your reason(s) to visit as your research question(s). Next, you will visit the site, looking for the information you identified as the reason for your visit. After you explore the site, you will write a trip report that explains how well the site is likely to meet the needs of people who visit it for the same reason(s) you did. You will share your trip report with the entire class. Your report will provide an analytical review or recommendation.

Step 1: Identify your search questions.

Brainstorm a series of questions related to your online visit. These questions will guide your project. Your research questions do not have to be complicated, but they should require more than a simple answer. You should be able to break the guiding question down into a series of sub-questions. Here is an example:

Instead of ThisTry This
Guiding Question
How much is admission to Disneyland during the first weekend of June?
Guiding Question
How much should I budget for a trip to Disneyland during the first weekend of June?

  • How much does it cost for admission?
  • How much does it cost to stay at a Disney resort? Are gratuities included?
  • How much should I budget for meals?
  • What special events will be taking place during the time I am thinking of visiting?
  • How much should I budget for special events?
  • How much should I budget for other expenses?

Step 2: Choose a website for your project.

Once you have your search questions ready, choose a site where you believe you will find the answers. You can choose any website that includes both visual and text content. Your site must meet the following criteria:

  • Appropriate for the classroom.
  • Free and open (no login required).
  • Professional (not a personal site).

Good choices for this assignment include these kinds of sites:

  • an official university site.
  • a university-related site (such as a club site).
  • a professional association’s site.
  • a nonprofit organization’s site.
  • a corporate site for a company you might work for.
  • a news media or journal site.

If you are unsure whether the site fits the questions that you have identified, skim through the site to determine whether it includes the kind of information that you are looking for.

Step 3: Familiarize yourself with the characteristics and format for your report.

Read the following resources for information on writing trip reports:

Additionally, read the details on memo format, since your project should look like a trip report from the workplace. You can also read about memo format in The Business Writer’s Handbook or The Handbook of Technical Writing.

Step 4: Go on your trip: visit the website, and gather information for your report.

With the preliminary work taken care of, you can begin work researching the questions you identified above in Step 1 on the website. Check out the pages linked to the site’s main navigation. Browse the information on the site, looking for the answers to your question and paying attention to the supporting details and other related information.

To provide evidence of the answers to your search questions in your trip report, you identify specific details. Take notes on what you find and gather any materials that you can use as you write your report. For instance, you might take some screenshots, copy important passages, and note important page links. Remember to keep track of where your information comes from so you can cite your sources in your report.

Step 5: Write your Trip Report.

Write your trip report in your word processor, using memo format. The length of your report will vary, according to your search questions and the information you found on the website. There is not a minimum or maximum page length. Write as much as you need to, but be sure to include all of the required information.

Your trip report should include the following information:

  • the goals for the trip (your website visit).
  • what you actually found during your visit.
  • the lessons learned from your visit:
    • What made the site a good (or bad) resource for your search questions?
    • What features on the site indicated that the creators were thinking of you as an audience?
    • What about the site worked well?
    • Would you recommend the site to someone with similar questions? Why, or why not?

Include concrete details from the notes you took during your website visit to support the information in your trip report. You can quote or paraphrase information from the site. Insert the screenshots you took to illustrate your points (be sure to crop out irrelevant information in the images).

Once you have a complete draft, check the information in your report to determine whether you have included the answers to your search questions and the information required for the report, listed above. When you are sure you have met the requirements, proofread your report and turn it in.


Closing Thoughts

This trip report assignment upgrades the basic analytical essay. Students will still complete an analysis project, but the trip report format adds interest for students already looking ahead to the workplace. Further, by asking them to work with a different genre, students necessarily get beyond the comfort of the five-paragraph theme.

You can further adapt this assignment if you ask students to take online field trips. For instance, you might ask students to explore a genre or period of art on an art museum website. They can report their findings in a trip report.

Do you have unusual writing assignments that work well for you? I would love to hear about what you have tried and what’s worked for you. Just leave me a comment below!


“Yet one must also recognize that morality is based on ideas and that all ideas are dangerous — dangerous because ideas can only lead to action and where the action leads no man can say.” Student-selected quote from “Stranger in the Village” by James Baldwin (Notes of a Native Son 1955).



The following activity is adapted from several journal entry assignments that students were invited to write as part of preparing to draft the first essay of our spring semester course, the second semester of Stretch. Many of the students spent the fall semester of Stretch reading and writing about Baldwin, and some had requested that we continue this work in the spring. Because several new students joined our cohort, we began the semester with new material from Baldwin, a refresher for students enrolled in the fall semester and an introduction for students new to the cohort in the spring semester. We began with the often-anthologized essay “Stranger in the Village,” then continued with “Letter to My Nephew,” which serves as a model for the first writing assignment in the course.



Our first writing project asks you to write a letter to a younger audience about a contemporary issue of significance to you and to future generations. An example of this genre is James Baldwin’s “Letter to My Nephew,” first published in The Progressive in 1962, and republished in 1963 as part of Baldwin’s book The Fire Next Time.


James Baldwin uses this genre to introduce his main idea to his immediate audience (his nephew) and his wider audience (the general public and readers of The Progressive). After reading this letter, return to the first three paragraphs to observe how Baldwin creates an extended introduction.


  1. The first paragraph details Baldwin’s writing process and shows Baldwin’s relationship to his nephew and to his nephew’s father (who is Baldwin’s younger brother). Baldwin also introduces his main purpose for writing.
  2. The second paragraph describes Baldwin’s relationship to his brother.
  3. The third paragraph elaborates on Baldwin’s purpose for writing.


You can model your own opening paragraphs on this template:


First paragraph = direct connection to audience

  • Describe your writing process
  • Discuss your relationship to the audience
  • Introduce your purpose for writing


Second paragraph = background about why I am writing (choose from the following or add your own):

  • Events as you imagine them to be in the future
  • Current or recent events
  • Historic events that still hold relevance


Third paragraph = develop your specific purpose for writing:

  • To describe a specific problem faced in the current moment
  • To discuss a specific hope for the future
  • To create a specific plan for the future


The following is a student’s draft of a first paragraph, based on the model.


I have tried writing this letter and have evidently struggled to find the words to express the importance of words. It’s strange that something used in our daily lives could be so influential and important if used correctly. Words can either damage or heal and most importantly change the world. My hope is, dearest readers, that you never lose the fire in your soul. That you face the monsters under your beds with the utmost confidence and vaporize them with the power of your voice.


We workshopped this paragraph as a whole class, and discussed specific revisions:

  1. We pointed out the main idea of the paragraph (in bold), and suggested revising the paragraph to clearly present this main idea
  2. We were concerned that “dearest readers” was too broad an audience for the specific focus needed for this assignment.


Our suggestions here centered on finding a more concrete audience, even if that audience was imaginary for traditional-aged first-year students (grandson, grandniece, great-grandchild of my best friend, etc).

Today's guest blogger is Jeanne Bohannon is an Assistant Professor of English in the College of Humanities and Social Sciences at Kennesaw State University. She believes in creating democratic learning spaces, where students become stakeholders in their own rhetorical growth though authentic engagement in class communities. Her research interests include evaluating digital literacies and critical engagement pedagogies; performing feminist rhetorical recoveries; and growing informed and empowered student scholars. Reach Jeanne at: and


Here’s the reality: many of us are Gen-X’ers (or older), and we sometimes (often) feel overwhelmed when we try to navigate digital writing spaces. We may even feel like imposters. But from social media posts to their own Tumblr or blogging pages, students are always already writers in digital environments, and we know that our students need us to facilitate their emerging expertise in these spaces.


Here’s the good news: we can mentor our students to use the same rhetorical behaviors that we know how to teach, just mixing up the texts they produce through these behaviors. Try one or both of the assignments below, using the guidelines for analysis as feedback tools that are familiar to most of us already. Let me know what you think in the comments.


Measurable Learning Outcomes

After completing this activity, students will be able to:

  1. Analyze visual arguments in multimodal writing environments
  2. Apply criteria for analysis to everyday pieces of digital, public writing
  3. Create digital content for public consumption (Part 2)


Background Reading for Students and Instructors
Acts of reading and viewing visual texts are ongoing processes for attaining learning goals in dialogic, digital writing assignments. Below, I have listed a few foundational items from Andrea Lunsford’s texts. 


Assignment (Two-fold)

Part 1: In class, students choose a website, blog, or other electronic text to visually analyze using these criteria.

  1. Aesthetics — How does the piece look to you as the viewer?  Is it pleasing, disturbing, ineffective, what?  How would you describe it to someone who didn’t have your educational or social experience?
  2. Characterization — Who or what are the players that relate meaning in this piece?  How are they related to each other, to meaning, to the audience?  What is their purpose? What is the author trying to say through them?
  3. Structure — How does the author organize the piece?  Does it seem effective to you? Think about how this structure impacts negotiated meaning of the piece.
  4. Meta-Discourse — What does this piece say in its sub-text(s)?  How does the piece comment on itself?  What does the piece say about the genre in which it resides?
  5. Cultural Impact — What effect does the piece try to have on cultural constructs such as gender, race, class, age? Is it a re/mix or an original analysis of these constructs? Is its message negative or positive?


Part 2: Out of class, students develop a webpage or blog post based on Guidelines


Academic blogs serve many of the same purposes as traditional essays.  Further, they also have the same parts, such as:


  1. Introduction - In a blog, authors use conversation as a rhetorical tool to convey a message and engage with an audience. Introductions will also have a banner, header, or image "above the fold" (no scrolling) that invites the reader to engage with the topic.
  2. Thesis - You state your purpose outright. In a blog post, it is OK to write "this blog post will..[insert your verb here]. You may write explicit elements of your claim, but more often bloggers don't. So, you must be mindful of your post's organization and make sure you stay on-mission with your message.
  3. Support - In an academic blog, support for your claim comes in a diversity of multimodal content items.  Make sure you frame each piece of support, whether you use videos, podcasts, images, or GIFs, or alphanumeric text. You frame your support in your own voice.
  4. Conclusions - Academic blogs do, indeed, have conclusions! You should expect to wrap up your argument and support in no more than three sentences. Always include an invitation for commenting and feedback. Re-iterate your contact information.


Academic blogs also have a few additional required elements:


  1. Tags - By inserting tags in your post, you help searchers find your post among millions of others on the Internet. Think of tags as digital keywords that describe your main argument and topic.
  2. Working hyperlinks - In blogs, hyperlinks serve as visual elements and way-finders to create a multi-linear, interactive experience for your audience. Double check all hyperlinks in multiple browsers to ensure viability.
  3. Accessibility Compliance - You must caption all videos, provide alt-text for all images, and use color schemes that are readable by all audiences.  To review ADA compliance, check out: "Learn About Section 508" and also Bohannon's post, Multimodal Mondays: The Importance of Designing for Disability Considerations



Students may already have their own blogs or websites on which they write. For instructors looking for free options, try WordPress or Edublogs, which provide intuitive, easy-to-use templates for web-composing beginners.  I participated in a Domain of One’s Own (DoOO) initiative several years ago and found it to be a useful platform as well. Instructors may also find web hosting services on Wix and GoDaddy and even their own universities.


Do you have an idea for a Multimodal Mondays activity or post? Contact Leah Rang for a chance to be featured on Andrea's blog.


Positive or negative writing feedback… what’s the optimal balance?



Recently I asked my students what they considered to be a healthy ratio of positive-to-negative feedback on their writing. The general consensus emerged from four sections of FYC that a 1:1 ratio seemed fair and healthy, the “norm” or even ideal. Then I introduced them to the Losada ratio and research by Gottman, which suggests that a 1:1 ratio is a recipe for traumatic experience.


To be clear, “negative” feedback is a broad term. We often hear phrases like “constructive criticism,” “critical thinking,” “critical examination,” or suggestions that we frame critical responses as questions like: “Maybe add more description here to improve this sentence?” Those of us who have built our careers within a context of critical discourse have created a lexicon to soften the blow of criticism and what is often perceived by students summarily as “your writing needs improvement” and “this sentence needs work.” That is too often what they hear when we write in the margins or in the comments window: “Maybe reword this sentence to bring in more evidence to support your claim?”


When we operate from a system that prioritizes critical examination, we are starting from an assumption of “this needs improvement”  – a deficits model for viewing students – rather than “this has outstanding strengths and virtues” (i.e., a positive, strengths-based model). And it permeates so much of what we do in K-12 and postsecondary education.


No wonder so many students find schoolwork drudgery (or worse). We have inherited a model that emphasizes – hell, it assumes as common sense (the most oppressive of forces) – a need for improvement disproportionate to that of highlighting students’ strengths and virtues.


Gottman’s research was centered on marital stability, and he discovered through a career of data collection that a ratio of 5:1 (positive-to-negative comments) was optimal for a healthy, strong, and loving relationship. Barbara Frederickson at the University of North Carolina Chapel Hill has spent more than a decade furthering research centered on the Losada ratio in many contexts, including education.


What her data suggests is that those of us who adopt a positive-to-negative range in our daily lives between 3:1 and 7:1 tend to flourish. If we fall below that, we tend to suffer and fall into toxic patterns. Interestingly, if we are too positive, the benefits begin to fall off as well. There is an optimal window within which humans tend to flourish.


So how does this apply to the writing classroom?


I am moving toward a positive, strengths-based model for FYC, a model of teaching writing that improves student well-being (and my own quite frankly), and I’m beginning to consider if this is a direction the field of writing studies itself might explore through practice, discourse, and research.


How to Emphasize Positive Emotions and Well-Being in a Writing Class

This semester I asked students to write a gratitude letter, and then to plan a surprise visit to read their gratitude letter aloud to its recipient. The level of heartfelt, authentic, and mature positive emotions I’ve seen is profound. Tears have been shed. Good tears.


One student read his letter to his grandmother who parented him the last seven years after his mother died, and he asked his grandmother to be at his mom’s gravesite as he read his letter to her. Another wrote a gratitude letter to her dad who completed substance abuse treatment three years ago. One student wrote hers to her mom with never-before-expressed gratitude about the experience of riding along with her mom while she went from one business to the next trying to find work, persisting and loving her and her sisters while on the verge of homelessness.


Students are saying this is the most meaningful writing project they’ve ever completed. They’re saying things like, “You can’t B.S. a letter expressing gratitude to the one person who knows and loves you better than anyone else.” Some have even suggested they are finding meaning in life by writing and reading these letters.


Throughout this unit, we completed reflective writing activities that asked students to consider their strengths and virtues and the strengths and virtues of the people around them, to practice using those strengths and virtues in new and different ways. I’ve asked students once per week to complete an activity called “Three Good Things,” wherein they are to write down three good things that have happened to them in the past day or two, to consider the causal explanations of the good things, and then to share those with the class as a whole.


As letter writing practice, one day in class I asked students to write a letter to themselves four months from now with self-compassion, complimenting the achievements they will have made by succeeding this semester. They then read their letters aloud in class filled with hope, compassion, and kindness. One students’ letter to herself read: “By the time you read this letter, you will have weathered your parents’ divorce which, as I’m writing this, I just learned about a week ago, and you will be stronger and happier and enjoying summer camp.”


The response has been like nothing I’ve ever seen in twenty years of teaching writing. Students who truly believe they’re not good writers are talking about their strengths and about the people in their lives to whom they would like to express gratitude. They’re finding meaning and purpose in life, and they are authentically questioning what happiness is and how to achieve it through writing, positive emotions, engagement, and building positive relationships with others.




In closing, think about three good things that have happened to you in the past day or so. Maybe even write them down. Then ask yourself, how does it feel to think about those three things? How does it feel to think about what went well?


Economics has risen above its reputation as the "dismal science,” but it still may not seem like a lively topic for a composition classroom. However, in the spirit of inviting our students to grapple with meaningful material, let’s remember that our composition students are already thinking about economics in the form of student debt … and it feels deeply personal. While a composition class is certainly not Econ 101, a writing course devoted to understanding the ways experts make meaning is a (perfect) opportunity to empower students with tools for analyzing the financial context of U.S. education. 


Ask your students what they think about student debt, and they’ll have plenty to say. (I hope you will, and that you'll share their responses, below.) At my public university, where many students are first-generation, the conversation tends toward two directions: 1) Student debt terrifies them and they try not to think about it, and 2) They don’t understand why education costs so much, whether it's worth it, and how anyone could pay it all off. Why bring this negative energy and confusion into your writing classroom? Because understanding is power, and you have the tools your students need to make sense of an issue they know will affect the course of their lives.


I recommend assigning portions of Paying the Price: College Costs, Financial Aid, and the Betrayal of the American Dream (2016), by Sara Goldrick-Rab, a self-described “scholar-activist” with a backgrounding sociology and education policy. Stuart Greene and I include her engaging writing in the 4th edition of our book, From Inquiry to Academic Writing, precisely because she models, with verve, the “habits of mind of academic writers” we cultivate in our classrooms. I will focus on two of those here:  


  1. Inquiring 
  2. Seeking and valuing complexity  


In our headnote and the “Reading as a Writer” topics that guide students in analyzing Goldrick-Rab’s writing, we dig into her questions about the history of student loans, shifting attitudes about the necessity of a college degree, and problem-solving examples of states investing in “first degree for free" programs in order to “reinvest” in communities (746). Goldrick-Rab invites us to explore the Wisconsin HOPE Lab, where the concepts she presents are being tested in innovative, scholarly ways. In Goldrick-Rab, students see an academic mind at work, using your course’s tools to understand a problem that matters to them. Goldrick-Rab sides with them:


         The first step in addressing the college affordability crisis is taking the problem seriously. Money matters. Lack of          financial resources is keeping students from succeeding. Suggesting that low-income students merely need to          learn how to live more frugally is usually a misplaced recommendation — and an offensive one, to boot. As Oscar          Wilde wrote, “To recommend thrift to the poor is both grotesque and insulting. It is like advising a man who is          starving to eat less.” (747)


When even the musical our students are humming, Hamilton, suggests punching the Bursar, your composition class has the opportunity to inspire students to apply the skills you’re teaching to an issue relevant to them – to flex their academic “habits of mind,” rather than their fists. Plenty of instructors, also burdened by student loans, will find Goldrick-Rab’s insights timely, too. 



Image source: “student loan” by airpix on flickr 6/23/16 via Creative Commons 2.0 license


Yes, it's that time of year again: time for Super Bowl Semiotics, advertising division. And as I contemplate this year's rather uninspiring, and uninspired, lineup, I find myself realizing that the ads were more significant for what they didn't say (or do) than for what they did—like Sherlock Holmes' dog that didn't bark in the night. Here's why.


To start with, one dog that didn't bark this time around was a real dog: that is, after a couple of high-profile puppy-themed ads in the recent past (Budweiser's "Puppy Love" ad from Super Bowl 48 was a hit, while GoDaddy's parody the following year was a disaster—you can find complete analyses of both in the 9th edition of Signs of Life), Madison Avenue decided to let this sleeping dog lie for once, along with the ever-popular cute animal theme overall. I expect to see it come back next year (or soon thereafter) however: cute animals are good salespeople in America.


Of course, there was a fair share of comedy in the lineup (yuks sell stuff too), and the consensus appears to be that the comic ads from Tide took the prize for Best Ads in a Sponsoring Role. The Tide ads, of course, borrowed a page from the Energizer company, whose Energizer Bunny ads—first aired in 1989—employ a sophisticated advertising strategy that is essentially self-reflexive, parodying existing campaigns for other products, and, in so doing, appealing to an audience that has been so super saturated with advertising gimmicks that it has become skeptical of advertising in general.


But the big story of Super Bowl 52 was the relative lack of politically themed ads. Given the way that social politics—from #oscarssowhite to #metoo—have been playing such a prominent role in America's popular cultural main events recently, this may appear to be a surprising omission, but not when we consider how the NFL has been witness to an entire season of political protests that have tied it up in the sort of controversies it is not well equipped to handle. And given the ruckus that an immigration-themed Super Bowl ad made last year, one can see why politics was not on the agenda.


Not taking the hint, however, the ad folks at Dodge thought that they could enter the political fray in a way that would make everyone happy . . . and fell flat on their face with their Martin Luther King, Jr. spot. Dr. King, as at least one critic of the ad has put it, wasn't talking about trucks. In fact, as some careful readers of the actual MLK speech that Dodge appropriated have noted, King was warning his audience precisely against the power of advertising. Um, maybe a little learning is a dangerous thing.


In my view, the ad folks at Dodge tripped up in yet another way during the night, though I don't think that anyone else has noticed this. I refer here to the Vikings-take-Minneapolis Ram truck spot, which took a group of actual Icelanders—dressed up as medieval Viking raiders—from Iceland to Minneapolis in a thoroughly juiced-up journey, all set to Queen's "We Will Rock You." Now, some Minnesota Viking fans have taken the ad as some sort of dig at the football team, but I think the real story parallels what I've been writing here about the Thor movies. All those ferocious blondes, cruisin' for a bruisin' . . . . I don't want to press the matter, but I don't think that this is really a good time to so aggressively display what can only be called a demonstration of raw "white power."


Perhaps the biggest story of all, however, is that no ad really made that much of an impact. Oh, there are (as always) lists of favorites to be found all over the Net, but nothing really broke through the ad clutter in any big way. At five million dollars for thirty seconds of exposure (the cost seems to go up by a tidy million every year), that's something of an anti-climax, but perhaps that's as it should be. After all, there is still a football game somewhere behind all this, and, as games go, it was quite a good game.



Credit: “2018 Super Bowl LII Minnesota Banner – Minneapolis” by Tony Webster on Flickr 1/27/18 via Creative Commons 2.0 license.


In a New York Times op-ed piece, Thomas B. Edsall asks “Is President Trump a Stealth Postmodernist or Just a Liar?” Intrigued by the question, I scrolled through the article, finding that writers on both the left and the right have linked Trump to postmodernism. For the left, Jeet Heer connects Trump’s appeals to nostalgia (“Make America Great Again”), his fragmented and fragmentary tweets, and his conflation of make believe and reality as “the perfect manifestation of postmodernism.” And on the right, David Ernst sees the rejection of truth and embrace of relativism as clear signs of postmodernism at work.  


While it’s impossible to imagine Trump reading about—or knowing anything about—postmodernist thought (impossible!!), the popular understanding of postmodernism as positing a rejection of objective truth and as agreeing that “anything goes” or “everything is relative” is widespread and featured in various bouts of culture wars in the last couple of decades.


Edsall notes that “scholars of contemporary philosophy argue that postmodernism does not dispute the existence of truth per se, but rather seeks to interrogate the sources and interests of those making assertions of truth.” Had Edsall consulted scholars of contemporary rhetoric and writing studies, he might have learned much the same. Kenneth Burke spoke (and wrote) out repeatedly against what he called “vulgar relativism,” all the while showing how humans together make or construct or build truths that can be accepted as “true,” but “true” without a capital T. Rhetorical theory offers doxa as a useful way to think about knowledge and opinion, presenting doxa as that knowledge that can be taken for granted, or that is widely agreed upon. For Aristotle, doxa was a useful early step in the path to knowledge, a place to begin constructing what can be assumed true through the process of argument and counterargument. As such, doxa is important to the working of a democratic society.


Later in his article, Edsall notes the work of Lyotard, who defines postmodern as “incredulity toward metanarratives’” rather than as an abandonment of any semblance of objectivity or truthfulness. He also refers to Andrew Cutrofello, a professor at Loyola University Chicago, who says that “In the present political climate truth and power have become uncoupled to a certain extent” so that it’s natural to wonder whether the notion of truth has been undermined. But Cutrofello suggests instead that rather than losing the category of objective truth, we are mired in “a battle over who has objective truth on their side.”


Which brings me back to the President and his seeming indifference to truth and to the norms that have guided writers and speakers for generations. As E. J. Dionne, Norman Ornstein, and Thomas Mann put it in One Nation after Trump, we’ve never had a president

who aroused such grave and widespread doubts about his commitment to the institutions of self-government, to the norms democracy requires to the legitimacy of opposition in a free republic, and to the need for basic knowledge about major policy questions and about how government works. 


Rhetoric, so often maligned as “just hot air,” is the discipline and art that helps us to understand how norms develop, whose ends they serve, and how they can be used in the pursuit of knowledge and action that come as close to truth as it’s possible to get. As a rhetorician, I took the lessons of postmodernism that made sense from a rhetorical perspective (that truths are constructed, that our understanding is often flawed and fragmentary, and that grand narratives and essentialism are dangerous roads to travel). But I did not give up attempts to build knowledge that aims at truthfulness, that tries to establish common ground on which people with opposing views can stand, and argue, and counterargue. 


While President Trump seems to understand, viscerally, how to say what he believes people want to hear, and while he employs some rhetorical techniques effectively, he does not do so in the pursuit of truthfulness. He does not use doxa to build toward such informed and agreed-upon knowledge. So perhaps rhetoricians would agree with Johanna Oksala, professor of social science and cultural studies at the Pratt Institute, who wrote in response to Edsall’s question, “I don’t think Trump should be called a postmodern president, but simply a liar.” For all his power, neither should he be called a rhetor or a rhetorician.


Credit: Pixabay Image 166853 by PDPics, used under a CC0 Creative Commons License

Reichsstraße 135 number.svg by 3247's Image Wizard, on Wikimedia CommonsLast week, I wrote about Online Identity Revision Plans. Today, I want to share a focused activity that fits online identity revision as well as revision in any writing classroom. This activity is modeled on the 1–3–5 rule used in planning and to-do lists. The goal is to change revision from an overwhelming challenge to fix everything into a targeted plan to improve the document.

The 1–3–5 Rule for To-Do Lists

Using the system, you divide your to-do’s into three categories:

  1. Simple tasks that are easy to complete.
  2. Medium tasks that take a little more work.
  3. Large tasks that take more time and require more effort.

As this Post-It Note article explains, “A small task might be washing dishes after dinner, while a large task might be preparing your garden for spring.” After you prioritize your tasks, you create a to-do list for the day that includes one large task, three medium tasks, and five simple tasks. The Muse shares a simple template to structure the to-do’s in their article “A Better To-Do List: The 1-3-5 Rule.”

Applying the 1–3–5 Rule to Revision

It’s fairly straightforward to adopt the 1–3–5 rule as part of a revision activity:

  1. Ask students to prioritize their revision tasks into the three categories:
    1. Simple tasks
    2. Medium tasks
    3. Large tasks
  2. Choose tasks to complete: one large task, three medium tasks, and five simple tasks.
  3. Focus on those nine tasks in your revision.

Easy-peasy, right? Students determine what counts as simple, medium, and large, and then they follow their plans to revise their drafts or online identity. As teachers, we know that what is simple for one writer may be quite large for another, so this system works well for differentiated instruction. Students are in control, choosing what fits their needs. With the same structure as the to-do list version of the rule, students can even use The Muse template (above) as a handout.

Customizing 1–3–5 Revision

If students in the writing classroom need more structure than the open version of 1–3–5 Revision provides, you can easily customize the activity to fit your course. Rather than simple, medium, and large tasks, describe kinds of revision. For instance, focus on the difference between surface-level changes and deep revision with this 1–3–5 Revision schema:

  1. Conceptual Change: Think about changes to your overall idea and development. You might change your thesis or supporting paragraphs. This change will require working throughout the draft to change the way the ideas are conceived.
  3. Structural Changes: Consider how the document is put together. You might rearrange ideas or work on how sentences work together. For instance, you might set a goal to work on sentence variety in your introduction.
  5. Surface Changes: Focus on style and mechanics. You might look at word choice or a particular comma rule.

Another option for 1–3–5 Revision activity focuses on where the revision effort is centered, like this example:

  1. Paragraph Level: Think about changes you can make to your paragraphing that will strengthen your draft. For instance, you could think about a way to unify your paragraphs or about a strategy that improves paragraph openings.
  3. Sentence Level: Look at how sentences work together to improve the draft. For instance, you might set a goal to work on sentence length by combining sentences, or a goal to make the phrasing concise and direct.
  5. Word Level: Examine the individual words in your draft with a goal to increase their effectiveness. You might consider whether the words in your draft are concrete and specific, and make changes to improve the phrasing, such as deleting filler words.

These custom versions simply help students with the process of prioritizing their revision plans by showing them which kinds of revision are valued and the amount of effort that they should apply. Surface changes should be simple tasks while conceptual change should be a large task. Like the 1–3–5 Rule for To-Do Lists, the specific attention to prioritizing according to guiding categories should increase the effectiveness of students’ revision plans.

Keep Revision Active and Specific

No matter what kind of 1–3–5 Revision strategy you try, encourage students to keep their 1–3–5 plan active. ProfHacker’s “3 Ways to Makeover Your To-Do List” begins with the suggestion to “Start Each Task With a Verb.” This strategy stresses the action involved in the revision task rather than the end result or a need that should be met. Rather than adding “details” as the one large revision task, for instance, begin with a verb that says what to do about or with details. The actively-phrased task on the 1–3–5 plan might be “develop concrete details in the body paragraphs.”

Active phrasing has to be paired with specific and well-focused ideas. A writer might list “work on concise phrasing.” While that idea begins with a verb, the writer still has to figure out how to “work” on that phrasing. What exactly is she going to do? She could strengthen her revision plan by specifying exact strategies to apply to the draft, such as “delete unnecessary filler words, such as really and very.”

Final Thoughts

The 1–3–5 rule structures revision in a way that asks students to think more deeply about the work they need to do on their drafts. The strategy requires that students move beyond the idea of making corrections. It requires them to choose tasks that are more than simple editing and proofreading. While making the revision process move beyond surface errors in concrete ways, this 1–3–5 activity also makes the revision process specific and manageable. There are just nine tasks to complete, and at the end of the activity, the student should have the satisfaction of a checked-off list of to-do’s.

What do you think of this revision activity? Are you willing to give the 1–3–5 Revision strategy a try? Do you have revision activities that work well with students? I’d love to hear from you in the comments below.



Photo credit: Reichsstraße 135 number.svg by 3247's Image Wizard, on Wikimedia Commons, used under public domain.


President Trump’s recent State of the Union Address was the 95th annual state of the union message delivered in person by a President to the American people. (In the past, some were written messages.) The State of the Union Address is an event shaped by rigid protocol. It is also an event colored by symbolism, especially this year, when members of Congress used their attire to make silent statements about the state of our nation.


Anyone who had watched recent awards shows already knew that this is the year of wearing black as a statement against women’s abuse by men, particularly in the entertainment industry. The #MeToo Movement gave a solemn tone to events like the Academy Awards red carpet, where both men and women wore black clothing and pins declaring “Time’s Up” for the abusers. The members of the Democratic Working Women’s Caucus decided to wear black to the address, according to Representative Lois Frankel, one of the group’s chairs, in solidarity:  “We want to show solidarity with the #MeToo movement, really to first basically thank the victims of sexual harassment who have had the courage to come forward. To have solidarity with…folks who are fighting for a cultural shift that enables men and women to work side by side in safety and dignity free of sexual harassment.” All members of Congress were invited to wear black.  “We’re not trying to make this partisan,” Frankel said. “Sexual harassment knows no party.”


When President Trump addressed Congress last year, the Democratic Working Women’s Caucus wore white, a visual link to the women’s suffrage movement.


This year, a number of members of Congress, most of them members of the Congressional Black Caucus, used a different look to make their symbolic statement. They chose to enhance their formal wear with items made of kente cloth, a colorful type of silk and cotton fabric native to South Ghana.  They were protesting President Trump’s recent offensive remark about underrepresented countries in Africa and Temporary Protective Status nations, including Haiti, whose people he condemned as the type of immigrants not wanted in this country.


Republicans were encouraged to wear red, white, and blue as a symbol of patriotism. According to USA Today, “A female member emailed her colleagues saying it was an idea from a constituent ‘to show our support for the flag, and the country and the troops and to be a contrast,’ Rep. Martha McSally, R-Ariz., told USA TODAY . . . . McSally was the first female fighter pilot to fight in combat and said that the State of the Union should be a celebration of ‘the accomplishments of the past and a vision for the future and I think it’s something we should all be honoring and participating and be positive about as opposed to turning it into some sort of partisan spectacle.’”


The one outfit that has drawn the most attention and the most speculation as to symbolic meaning is the cream (not white—not after Labor Day) Christian Dior pantsuit worn by Melania Trump, who arrived separately from her husband. Vanessa Friedman of the New York Times termed it “the final piece of what appeared to be an unprecedentedly politicized use of dress during a State of the Union.” The contrast with what was worn by most others in attendance was noticeable, especially given the white suits worn the year before, and by Hillary Clinton. Some interpret the First Lady’s choice of outfit in light of recent stories about her husband’s infidelity with Stormy Daniels just months after the birth of the Trumps’ son. Friedman continues, “But given that clothes became a symbolic dividing line during this State of the Union like seemingly never before . . . it’s hard to believe that the potential (and, indeed, probable) interpretations of her choice escaped the first lady. And especially given the almost elated reception that greeted her decision to wear a bright pink pussy bow blouse for an appearance during the campaign after her husband’s previous public sexual shaming, the ‘Access Hollywood’ tape in which he made vulgar remarks about women. If she has paid any attention at all to public reaction (or if her team has), she cannot be ignorant of the fact that when she seems to use clothing as a subversive tool to suggest what she presumably cannot say, it provokes a groundswell of support. Though it was unclear at the time whether Mrs. Trump really understood the implications of that blouse choice, wearing a white suit to the State of the Union indicates that, indeed, she did.”


Though Trump delivered this year’s State of the Union, the symbolism of attendees’ attire ensured that their voices, too, were heard.

Recently, New York Times reporter Jonah Bromwich asked “Why Are All Our Words in Bubbles?” In a brief article appearing in the Technology section of the Times, Bromwich notes that Twitter and Facebook introduced “softer and rounder elements” in redesigns of their bubbles late last year because showing comment threads in bubbles seemed “a more conversational way to comment on posts.”


Interested in this new wrinkle in online communication, Bromwich contacted some design experts, who noted that the shape of the bubble can indicate mood or attitude: for example, a jagged bubble suggests anger or irritation. Scott McCloud weighed in, calling speech bubbles the visual equivalent of “quotation marks.” And Will Eisner referred to them as part of a comics artist’s attempt to invoke sound on a silent print page or screen.


The question of how to represent emotion, mood, or stance in a medium without sound is one worth talking about to students. Asking how they perceive such use of rounded or jagged or sharp-edged bubbles—and how they account for these perceptions—can lead to lively class discussion, at the very least. When body language isn’t available, as it is not in lots of social media communication as well as in traditional print texts, it’s important to ask students to think about how they create “tone” in their writing. Word choice, punctuation, even sentence structure all can help to build a certain tone in writing, as can the use of images. Do our students think that the use of speech bubbles might also be helpful, not just to signal dialogue or conversation but to suggest an attitude or emotion: Do round or rounded text bubbles make for a fuzzy, friendly feeling? Do sharp angles to bubbles suggest sharpness of tone, even anger? How might students not just answer these questions but go on to use text or speech bubbles in their own writing?



Credit: Pixabay Image 3042585 by pencilparker, used under a CC0 Creative Commons License

A native of Detroit, Michigan, Dr. Karen Keaton Jackson began her academic career at Hampton University in Virginia, earning a Bachelor of Science in English Secondary Education with summa cum laude distinction. She went on to receive her Master’s and PhD in English Composition from Wayne State University in 2004. While pursuing her PhD, she was awarded a pre-doctoral fellowship at LeMoyne College in Syracuse, New York, where she taught undergraduate and graduate courses on multicultural literacy. Since arriving to North Carolina Central University in 2004 as an assistant professor, she has become the Director of the Writing Studio, coordinates the campus-wide Writing Intensive Program, has served on the executive boards of the International Writing Center Association and the Southeastern Writing Center Association, and currently serves on the executive board of the Council of Writing Program Administrators. In May 2015, she received a University of North Carolina Board of Governors Award for Teaching Excellence. She maintains an active research agenda on the interrelated notions of literacy, race, and identity in the writing classroom, and more recently she has focused on composition instruction and writing centers at HBCUs and on how writing center tutorials can impact student success.


When I was a doctoral student, each year I would peruse my Cs convention book in advance (yes, this is when they always mailed them to your house in advance) and excitedly look through the panel options for engaging topics. Specifically, I would look for colleagues from HBCUs. As a proud graduate of an HBCU, Hampton University, I searched for faculty who could speak to the context that helped to shape me.


Year after year, sadly I was disappointed, for there would only be a handful of HBCU panelists, and maybe two handfuls of HBCU attendees. As a PhD student, I always wondered why. I could not comprehend why those who teach thousands of African-American students each year would not be at the forefront, or at the very least, actively engaged in this conversation, particularly when many of the sessions were focusing on issues related to race, AAVE, or multiple literacies. In various SIGs and caucuses, I would overhear some PWI colleagues making statements such as, “They’re too traditional at HBCUs,” or “They don’t know anything about new research.”  I never spoke of my concerns out loud back then, but internally I was conflicted.


On the one hand, I knew from my experiences at a graduate PWI that the variety of course offerings definitely were much more limited at my HBCU (as compared to offerings at the PWI). While our first-year composition courses at Hampton University (with a student population of about 6,000) did vary a bit from professor to professor, there weren’t nearly as many sections and variations as at Wayne State University (where I was a graduate teaching assistant), an institution with about 40,000 students. 


On the other hand, though, I did not like that my HBCU professors (not yet colleagues) were seen as less than or incapable of participating in such conversations. There are multiple reasons why, historically, HBCUs have been less visible at national conferences, including our focus on excellence in teaching over research and less available funding. 


In 2018, however, many things have changed. Even though many of us are at HBCUs where teaching is still privileged over research, the demand for us to complete research to obtain tenure, promotion, and post-tenure accolades is rapidly increasing.  The expectation that we present at regional and national conferences is not an option, but an obligation (despite limited travel budgets . . . but that’s another conversation for another day!)


What the 2014 HBCU symposium provided was a platform for us to be heard and to dialogue with those who have shared or similar experiences (see A Spark Ignited: What’s Going On with Composition and the HBCU). For me personally, it reminded me that my story was the story of many. It gave me the motivation to reinvigorate my efforts to have HBCU experiences included in more mainstream discourse. Since that time, my current HBCU (North Carolina Central University) was asked to host the 2016 North Carolina English Teachers Association conference. I was asked to be a facilitator at the 2016 IWCA (International Writing Center Association) Summer Institute; I was asked to serve on the editorial advisory board for College English; and I was elected to serve on the executive board of the Council of Writing Program Administrators.  I do not list these things as some sort of “brag list,” because that is not it, not at all. Rather, I include these accomplishments to say that I am certain my activity surged in recent years because I gained energy, strength, and perhaps a sense of authority from my colleagues at sister HBCUs. Other HBCU colleagues have felt that energy, too, for we are being seen and heard even more at mainstream professional conferences. 


There are many more HBCU leaders who already exist; in many cases, we just have not had the honor of hearing their voices. So, it is my hope, that at the upcoming symposium at Howard University, someone else will leave there feeling revved up, charged up, emboldened and ready to continue the conversation. (See Wading into Waters: Ruminations on Composition and Rhetoric at the Modern HBCU). There’s still lots of work to be done. Let’s get it!

How can we help students deal with challenging readings—especially scholarly readings—in our ALP and IRW classrooms? Many composition programs require students to use scholarly sources in researched essays, and far too often, the result is a quote culled from the abstract or first paragraph of a peer-reviewed paper, inserted perfunctorily into student papers without context or clear syntactic connections. Students have checked the box and “used scholarly material,” but far too often, they have not read that material. 


In their investigation of student use of source material, Rebecca Moore Howard, Tricia Serviss, and Tanya K. Rodrigue suggest that “students are not writing from sources; they are writing from sentences selected from sources. That leaves the reader with the unanswered question: does this writer understand what s/he has read?” With my students, the answer has often been “no.” They’ve told me so.


When I see students try and abandon an assigned scholarly reading, I am reminded of the frustrated questions of non-English speakers when they first enter an English-only classroom: Where do I start? What do I look for? Where is there a connection to what I already know? What’s important—and what isn’t? How can I move forward when I am completely lost?


One way to help students answer these questions and navigate the readings is to provide reading guides with comments, questions, and opportunities for reflection. In my classes, I assign peer-reviewed research early (as part of a writing about writing approach), and for the first part of the term, I include a reading guide with each selection. I tell students my guide is like the tour bus that will take them through a foreign city for the first time: I will tell them what to look at, give them some background information when needed, and then invite them to linger and make some memories (maybe even take a selfie or two) along the way. I recognize the reading will not be familiar, but I’m inviting them to get on the bus with me, and we will, in a sense, work through it together.


This semester, my students read “Texts of our Institutional Lives: Studying the ‘Reading Transition’ from High School to College: What Are Our Students Reading and Why?” by David Jolliffe and Alison Harl. My reading guide for that assignment first walked students through the sections of the article, including the introduction, the literature review, methods, results, discussions, and recommendations for future research. Then I asked them to go back and focus on specific sections. Here’s a piece of that guide:



Other parts of the guide suggest where to skim and where to read closely. 


Reading guides have provided a way for my students to engage in difficult readings through scaffolded support. There are two dangers in providing students with guides such as these. First, the guides may reinforce students’ belief that reading is about getting something right or saying what the teacher expects them to say (as discussed in Cheryl Hogue Smith’s “Interrogating Texts: From Deferent to Efferent and Aesthetic Reading Practices”). A second concern is that students will not transfer, internalize, or repurpose the conceptual knowledge of the guides for future reading.


Four classroom practices can address these concerns:

  1. Revisit readings multiple times. The guide is an introduction; students should be invited to return to readings throughout the term, and when they do, they should have the freedom to adjust the focus, ask questions, or challenge initial interpretations. Students can also create their own guides or propose revisions to what the instructor provided initially.
  2. Invite students to apply, connect to, and synthesize readings in ways that extend well beyond the instructor’s initial guide.
  3. If students are conducting their own research, have them create reading guides for scholarly texts selected for their projects. Discuss the general principles underlying the construction of a reading guide, and invite students to assume the role of “tour guide” for the articles they choose.

  4. Finally, extend the reading guides to scholarly texts students might encounter in other courses. Invite instructors from other areas to contribute to the development of a guide, or have students interview faculty and create the guides for themselves.


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Several years ago, I developed a revision plan assignment, based on information I first found on Kristin Arola’s website and that is also discussed in Writer/Designer, the textbook I was using for a multimodal composing course I was teaching at the time.

In my version of the activity, students wrote a revision plan for their websites instead of rewriting the sites. I certainly believe students benefit from rewriting and revising, but there are situations where it’s not practical or even possible to have students revise a project. This week, I want to discuss using this strategy to ask students to evaluate their online identity and make a plan to improve it.

Why Plan Instead of Revise?

In the case of online identities, students won’t have time to demonstrate concrete improvements to their online identity beyond simple and cursory changes. It takes a while to remove problematic photos, eliminate troublesome websites, and delete questionable social media accounts. The Internet has a long memory unfortunately.

Further, cleaning up your online identity requires an ongoing process, so students need to develop a plan to continue monitoring their online identities so that they can take action when necessary. Creating a long-term plan will be more useful than making a few short-term fixes.

Why Does Online Identity Matter?

Chances are that students already know that their online identity matters. If students completed the project to research a public figure’s online identity, they have already had a chance to think about how what they post online and what others post online about them shapes what people think about them.

You can use the infographic (full-size version) on the right, from kbsd, to review the importance of establishing a strong, positive online identity. Sections 1, 2, and 3 directly address why online identity matters and how it can affect a person’s career.

Once students understand the goal for the revision plan, they’re ready for the assignment.

The Online Identity Revision Plan Assignment

  1. Ask students to begin by assessing their online identities. If they mapped their online identities, they can return to their maps as a starting place.
  2. Have students explore their identities by using the tips in the “Stay on Top of Things” category of Section 4 of the infographic. The class can brainstorm additional online spaces to check.
  3. Encourage students to gather all evidence they find—the good, the bad, and the neutral. Everything they find will contribute to the plan they make.
  4. Provide the following brainstorming questions to help students gather ideas for their revision plans:
    • What are the strengths of your online identity that you want to be sure to keep?
    • What aspects of your online identity are problematic, and how can you change them to improve your reputation?
    • What is the balance among good, bad, and neutral information about your identity? What can you do to ensure there is always more good information than bad?
    • How secure are your accounts? Do you need to make changes?
    • What personal information is online about you that shouldn’t be?
    • What positive achievements have you made that you can add to your online identity?
    • How much is your online identity affected by family and friends? Do you need to work with others to improve your identity?
  5. Once students have assessed their online identity and worked through the questions above, ask them to write a revision plan that outlines how they will work to improve and/or maintain their online identity.
  6. Discuss possible organization structures as a class to help students get started, such as the following:
    1. Go site by site (e.g., Facebook, then Twitter, then Instagram).
    2. Arrange the plan chronologically, focusing on immediate plans, short-term plans, long-term plans, and so forth.
    3. Organize the plan by kinds of information, like factual information on profiles, images, and subjective information in blog posts and status updates.
  7. Share expectations for the project with students to ensure they understand the project. Students are probably more familiar with actually revising projects than with creating revision plans. Emphasize these ideas:
    1. Students are writing a revision plan memo. They are NOT actually revising their online identity (though obviously, you should encourage them to take that next step in their own time).
    2. The best submissions will go beyond providing a cursory answer to the brainstorming questions. They will show a concerted effort to rethink their online identities and improve them.
    3. The best responses will talk not only about what changes are needed, but specifically how to change things.
    4. Students can include whatever makes sense for their revision plans (e.g., mock-ups, a revised online profile, a chart showing a new design or structure).

Any Ideas to Add?

How do you address online identity? What concerns do students share? Do you have activities to encourage students to pay attention to how they are represented online? Please leave me a comment below with the details. I’d love to hear from you!


Image credit: Infographic created by kbsd on the Visually site. Embed code and larger image available on Visually.