Campbell, Media & Culture, 10e Update

Document created by Vishal Sharma on Jan 12, 2017
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LaunchPad contains resources for you and your students. In this tutorial, we'll take a detailed look at both types separately. Let's begin with student resources. Click the following link to go to the landing page of LaunchPad for Media & Culture.

What resources are available for my students?

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From your LaunchPad home page, click Resources, then Content by Type. You'll see a list of all the resources available to your students. We'll now take a closer look at each.


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LaunchPad’s e-Book integrates the text with an assortment of media-powered learning tools and includes every word on every page of the printed text, including all images and pedagogical tools. Students can highlight and comment, making it easier to access key content and organize studying. Teachers can customize and rearrange chapters and add notes and discussions.


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Adaptive quizzing system that contains multiple-choice questions for each chapter. For every correct or incorrect answer a student enters, LearningCurve offers detailed feedback and references to the text to help the student learn the material more effectively.

Practice Quizzes

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This resource contains:

  • Chapter Practice Quizzes - Brief multiple-choice quizzes for students to complete after each chapter.
  • Visual Activities - Analytical questions based on graphs and charts from this and some previous editions of Media & Culture.

Video Activities

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Over 50 videos, a mix of clips from media texts (movies and TV shows) and interviews with media experts, all accompanied by short-answer questions to help students process and analyze concepts introduced in the book.

What resources are available for instructors?

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From the same screen where you've been viewing student resources, you can scroll down to see those available to instructors. Let's now take a closer look at each.

Instructor's Resource Manual

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A chapter-by-chapter guide to teaching with Media & Culture, including suggestions for lecture topics, classroom discussions, and assignments, along with sections suggesting further reading.

Lecture Slides (Downloadable)

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Presentation slides covering key concepts in each chapter, for instructors to use during lectures. Students can also download these slides and use them as study aids.

Test Bank

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To find the Test Bank from your home page, click Resources, then Questions by chapter.
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Click Test Bank Questions to see questions sorted by chapter.
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For each chapter, there are dozens of multiple-choice and short-answer questions that instructors can assign on tests in class.