McCornack, Choices & Connections, 1e

Document created by Digital Support on Jan 25, 2017Last modified by Digital Support on Apr 20, 2018
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LaunchPad contains resources for you and your students. In this tutorial, we'll take a detailed look at both types separately. Let's begin with student resources. Click the following link to go to the landing page of LaunchPad for Choices & Connections.

What resources are available for my students?

From your LaunchPad home page, click Resources, then Content by Type. You'll see a list of all the resources available to your students. We'll now take a closer look at each.


Additional Resource

The Relaxation Audio Download is included as an Additional Resource. Based on highly successful communication research on the relief of common pre-performance speech anxiety, the Relaxation Audio Download takes the listener through a series of techniques that encourage self-confidence through positive visualization.



LaunchPad’s e-Book integrates the text with an assortment of media-powered learning tools and includes every word on every page of the printed text, including all images and pedagogical tools. Students can highlight and comment, making it easier to access key content and organize studying. Teachers can customize and rearrange chapters and add notes and discussions.


How to Communicate Video Scenarios

Working through a series of online videos, students confront a real-life communication challenge and then adapt their messages when things go awry. Combining thought provoking questions and compelling videos, this feature takes students’ skill development to a new level of understanding.



LearningCurve is our adaptive quizzing program created to get students reading. Each question drives the student back to the specific page in the e-Book where he or she can read and learn the answer to the question. Each quiz is shaped by each individual’s correct and incorrect answers. The less a student knows about a topic, the more LearningCurve focuses on it. And the better a student does, the more difficult the questions become. Along the way and upon reaching the Target Score, the student is provided with a Personalized Study Plan, which points out areas and concepts that need more attention.


Making Choices

Students are presented with a real world communication scenario, then are asked to follow three steps: Consider the Dilemma, Connect the Research, and then Communicate by answering short answer discussion questions.


Pop Quiz

Each chapter contains a low stakes pop quiz--five multiple automatically graded choice questions--to serve as a quick comprehension check.



A digital version of the chapter recap pages in the text book, with glossary terms, call outs to LearningCurve, How to Communicate segments, and Videos, and a field to type responses to short answer questions.


Videos and Sample Speech Resource

The video library includes full length recordings of student speeches to provide approachable examples of best practices for every type of speech. Those speeches are also broken down into shorter snippets to illustrate a particular concept. Videos labeled “Needs Improvement” are less than perfect examples, so students can also see what not to do when presenting a speech. There are 274 assorted videos and 60 sample speech resources.


Video with Questions

Each chapter has short key term videos that define and illustrate key concepts through skits, and have accompanying short answer discussion questions. There are 98 videos with questions in all.


What resources are available for instructors?

From the same screen where you've been viewing student resources, you can scroll down to see those available to instructors. Let's now take a closer look at each.


Instructor Resource Manual

The Instructor's Resource Manual contains chapter learning objectives, chapter outlines, lecture strategies, suggested classroom activities and suggested discussion topics. Also included are appendices featuring case studies, video resources, and a teaching philosophy.


Lecture Slides for PowerPoint (downloadable)

Ready to use PowerPoint presentations include a complete lecture outline for each chapter of the book, plus images and figures from the text and can be easily customized.