Gayle Yamazaki

White and Gold or Blue and Black revisited

Blog Post created by Gayle Yamazaki Employee on Jun 15, 2015

Last February the internet was a buzz about this dress. Was it the fashion? Nope, the color. If you were teaching psychology, I'm guessing your students asked you why this happened.


Since then, this dress has stirred psychology neuroscience to reconsider how we consider this dress. Scientific American provides 5 explanations science has for why so many saw this dress differently. For an in-depth explanations and some nice visual examples, check out the article here.

1. It's how you ask the question

2. Viewing conditions matter

3. Lighting matters 1.0

4. Lighting matters 2.0

5. Color constancy


If you see the dress as white and gold, try this: Dim the light intensity of your screen. Get close to the screen and use your hands or paper to cover the sides of the dress so the background is no longer in view. Now what color is the dress?


Here is a video with explanation you can show in class.


What's your take on the dress?